Base.com

Base.com provides an ecommerce operations platform for managing orders, product information, marketplace listings and warehouse stock.

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Quick overview

Its software also includes workflow automation, business-to-business connections and AI tools for product content.

Order Manager receives orders from online shops and marketplaces, with manual entry for phone and in-person orders.
Product Manager supports catalogue imports, product variants, tags and channel-specific content.
Warehouse tools include stocktakes, barcode scanning, reservations and multiple warehouses.
Base Connect lets businesses using Base.com share catalogue products and order information.
Depending on the selected integration, ERP connections can automate order transfers, stock synchronisation and invoice or document exchange.

Introduction

Base.com provides an ecommerce operations platform for managing orders, product information, marketplace listings and warehouse activities. It also offers integrations with online shops, marketplaces and business management systems.

The platform includes tools for workflow automation, product data, stock management and business-to-business collaboration. Its AI features cover tasks such as generating descriptions and assigning marketplace categories.

What Base.com offers

Base.com brings together software functions for online sales operations.

The platform also offers system implementation, account audits, a personalised demonstration, educational resources and an API for custom integrations. Base Connect provides a space for businesses using Base.com to connect with suppliers and other service providers.

Product and service categories

Order management

Order Manager receives orders from online shops and marketplaces, and users can also add orders placed by phone or in person. Orders can be handled in the platform or forwarded to a connected shop or ERP system. Users can create custom order statuses, issue invoices and receipts, and send messages using templates. An individual order information page lets a buyer view purchase details, download an invoice or ask a question.

Product information

Product Manager provides a catalogue for product data, images, descriptions and specifications. Products can be added manually, imported from marketplace or shop listings, or uploaded using a CSV file. The system supports product sets and variants, tags, and separate versions of titles, descriptions, images and attributes for different sales channels. Users can also link products as bundles, alternatives or compatible parts.

Marketplace management

Marketplace Manager supports listing products from a shop, wholesaler, ERP system or the Base.com warehouse. Users can check listing statuses, edit listings in bulk and create templates for marketplace accounts, categories or products. The system can assign categories and fill in product parameters using listing rules. It also supports importing existing marketplace listings and exporting listing information as a CSV file.

Warehouse management

Base WMS includes tools for receiving goods, recording warehouse locations and managing stock. Users can carry out full or partial stocktakes manually or with a barcode scanner, and record batch numbers and expiry dates. The system supports multiple warehouses within one catalogue and allows stock reservations. Its picking and packing tools include pick lists, barcode scanning and a packing assistant.

Workflow automation

Automatic actions run when a specified event occurs and a condition is met. They can change order statuses, send customer messages, issue invoices and create product printouts. Users can create their own statuses and group them, as well as set up message templates. Keyboard shortcuts and barcodes can trigger automatic actions or built-in system functions.

Business-to-business connections

Base Connect connects Base.com users with suppliers, manufacturers, wholesalers and fulfilment service providers who also use the platform. Businesses can share catalogue products and stock information, while orders and order statuses can be passed between accounts. Suppliers can choose which catalogue products to share using categories and tags. Base Connect also supports wholesale orders from the catalogue.

ERP and accounting integrations

Base.com provides integrations with ERP and accounting systems to exchange business data. ERP integrations allow Base.com to exchange data with business management systems used for sales, stock control, accounting, invoicing or logistics. Integration options include connections configured in the Base panel, custom connections built with the API and bridge applications for selected desktop ERP systems. Available functions vary by integration.

AI for ecommerce

Base.com's AI functions can generate product names, descriptions, technical specifications and listing titles. Users can specify a style, length and language for generated content, and apply some changes to multiple products at once. Other functions include matching marketplace categories, filling product parameters and removing backgrounds from product photos. An AI-based listing module can create listings according to rules set by the user.

Apps and additional tools

Base Caller is an Android app that displays order information associated with a calling number. The WMS app is a mobile tool for warehouse activities, including receiving, picking and packing, with barcode scanning for products and locations. Base.com also provides an API that can fetch, add and edit orders. Users can create employee profiles with separate logins, passwords and access levels.

Browse the full range on the Base.com website.

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Using the website

The Base.com website provides sign-in access and a catalogue of integrations. It also lists a help resource with step-by-step information, an academy with courses, and a blog. Businesses can book a personalised demonstration covering order management, inventory synchronisation, automation workflows and integrations.

Notable features

Base.com offers system implementation and account audits. Its Base Connect implementation service includes integration configuration and team training. The platform also supports custom print templates in PDF, HTML, XML and CSV formats, alongside built-in printouts such as product lists and sales reports.

Frequently asked questions

What kinds of orders can Base.com manage?

Order Manager receives orders from online shops and marketplaces. Users can also add orders placed by phone or in person.

How can products be added to the catalogue?

Products can be added manually or imported from marketplace and online shop listings. A CSV file can also be used to add products.

Can users create their own order statuses?

Yes, Base.com supports custom order statuses and status groups. Automatic actions can move orders between statuses when a specified event occurs and its conditions are met.

Does Base Connect require an account?

Yes, Base Connect requires a Base account. It provides a space for connecting with other businesses using Base.com.

Can users choose which catalogue products to share through Base Connect?

Yes, products can be shared by category or tag, and category and tag conditions can be combined. Users can also exclude selected categories or tags.

Can Base.com exchange documents with an ERP system?

Depending on the integration, Base.com can send invoices and receipts to an ERP or accounting system, or retrieve an invoice PDF generated by the ERP. Supported document types vary by integration.

What can the AI tools do with product information?

The AI tools can generate product names, descriptions, specifications and listing titles. They can also assign marketplace categories and fill in product parameters.

Key takeaways

Base.com provides software for ecommerce orders, listings, product data and stock.
Order Manager accepts orders from online shops and marketplaces, as well as orders added by phone or in person.
Warehouse tools include stocktakes, barcode scanning, reservations and multiple warehouses.
Base Connect supports product and order information sharing between businesses using the platform.
ERP integration functions depend on the selected connection.
AI tools cover product content, category matching and photo background removal.

Summary

Base.com combines ecommerce management functions with integrations, automation and business-to-business connections. Its tools cover activities from maintaining a product catalogue and listing on marketplaces to managing orders and warehouse stock.