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Scoring Points by Kogan Page Ltd from Blackwell Books
Swiping their grocery club's loyal-customer card has become second nature to shoppers these days. Scoring Points is one of the seminal marketing books of the last decade, telling the story of how British supermarket chain Tesco conceived, launched and developed its hugely successful Clubcard program -- and transformed itself into a winning brand. Authors Clive Humby and Terry Hunt, two major influences behind the project, and Tim Phillips, a leading business writer and broadcaster, bring a compelling...
Category: Books £25.00